Every project starts with a brief.
But very few projects end up with exceptional results. Why?
As a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, CEO of Bassett & Partners (and founder of MindSwarms), was curious to understand how some of the world’s most consistently exceptional creative talents thought about – and used – the brief.
Through a series of one-on-one interviews with Frank Gehry (Founder Gehry Partner), Yves Béhar (CEO fuseproject), Maira Kalman (Illustrator), John C Jay (President @ GX, Partner @ Wieden + Kennedy), David Rockwell (CEO Rockwell Group), and John Boiler (CEO 72andSunny), we asked them to elaborate on how they define – and use – the brief to deliver exceptional creative results.
The end goal of Briefly is to help inform and inspire future generations of collaborators to write better briefs and manage the briefing process differently in order to help lead to exceptional creative results.
So while every project will still start with a brief, the dream is that more projects end up exceptional because of how these creative titans inspire (or re-inspire) the way we all think about briefs.
Eight types of beautiful chemical reactions are presented in this short video. For more information, please visit: BeautifulChemistry.net
Video & Editing
Yan Liang (L2Molecule.com)
Chemical Reaction Design
Xiangang Tao, Wei Huang, & Yan Liang
Chemical reactions were shot at the Chemistry Experiment Teaching Center of USTC
Royalty-free audio clips from Maxon Cinema 4D Assets
© 2014 Institute of Advanced Technology, University of Science and Technology of China
© 2014 Tsinghua University Press
It is Smart, it is fun, it is in Portugal
An important client visits the law offices of Hopkins & Delaney LLP to discuss his copyright infringement suit.
Written, Directed & Animated by Sean Buckelew
Voices by Ethan Clarke, Chris Sullivan, Bruce Buckelew, Clara Kim & Lauren Morrison
Sound by Sean Buckelew and Nacho Cano
Re-Recording Mix by Raffaello Mazza, Ashish Dha & Ben Huff
Titles by Jeanette Bonds
Special thanks to Emery Martin
CutOut Festival (Querétaro, Mexico. November 2014)
PISAF (Bucheon City, Korea. October 2014)
Raindance Film Festival (London, England. Sept 2014)
Animation Block Party (Brooklyn, NY. July 2014)
CalArts Experimental Animation Showcase (REDCAT, Los Angeles, CA. May 2014)
Animation Breakdown (Cinefamily, Los Angeles, CA. Feb 2014)